Occasional you get a chance to look into the the life of a truly inspiring life. It is even more interesting when that life is a bit of a renegade in the business world. Yvon Chouinard is that person, and Patagonia is the company. After many requests, Yvon has shared his story in Let My People Go Surfing
I work at a Canadian retailer that is considered socially and environmentally responsible. Sometimes I forget that other stores are not pushing for a better world. Let My People Go Surfing highlights the unique business, environment, and social choices that have created a leading outdoor company, and a leader in social change.
Yvon shares stories and choices that created successful opportunities, as well as the choices that hurt Patagonia. I can only dream that other go through similar thought processes deciding how to move forward. The right decission may not be the obvious choice to make more money, but it does not matter. And Let My People Go Surfing shows that with perserverance, and making the right choice, you can create an icon.
This book is great read, and should be a textbook for business classes around the world.
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